Business Management Strategies and Research Development

Abstract

The research papers published in this reader were presented to an audience of academicians and practitioners at several international business research conferences. All of the submitted articles and presentations abstracts were subject to a review by the Editorial Board of the conference, comprised of the following persons: Prof. Dr. Klaus Kellner (Universitiy of Applied Science Augsburg, Germany), Prof. em. Dr. Johannes Lachhammer (Augsburg University, Germany) and Prof. Guenther Kress, PhD, California State University. The Editorial Board also reviewed and approved the submitted full papers for publication in this reader. This reader intends to sustainably stimulate the discussion concerning recent developments in Business Management Research among scholars and practitioners. Each and every feedback, also and particularly from students, is most welcome.